777ez Privacy Policy

777ez ("777ez", "we", "us", "our") operates the online betting and casino platform accessible at https://777ez.app ("Platform"). We are the data controller responsible for your personal data collected through the Platform. This Privacy Policy ("Policy") describes our practices regarding the collection, use, storage, sharing, and protection of personal data provided by users ("User", "you", "your") who register for and access the 777ez Platform.

We are committed to handling your personal data responsibly and in accordance with applicable data protection standards. This Policy applies to all registered users of 777ez, including users accessing the Platform from Pakistan, and covers all data collected through the Platform website, mobile interface, and customer support channels.

This Policy should be read alongside our Terms & Conditions and Responsible Gaming Policy, both of which are incorporated herein by reference.

777ez collects personal data through your registration, use of the Platform, and your communications with us. The categories of personal data we collect include:

2.1 Registration & Identity Data

• Full legal name as it appears on your government-issued identification document.
• Date of birth (to verify that you meet the minimum age requirement of 18 years).
• Email address and/or Pakistani mobile number used to create your account.
• Username and encrypted password credentials.
• Copies of identity documents (CNIC, Passport) submitted during KYC verification.

2.2 Financial & Transaction Data

• Payment method details, including JazzCash mobile wallet numbers, Easypaisa account identifiers, and bank account details (HBL, UBL, Meezan Bank, Bank Alfalah) used for deposits and withdrawals.
• Transaction history, including deposits, withdrawals, bet amounts, winnings, and bonuses applied to your 777ez account.
• PKR balance information and account statement data.

2.3 Usage & Technical Data

• IP address, device type, operating system, and browser information collected automatically when you access the 777ez Platform.
• Pages visited, features used, betting and gaming activity logs, session duration, and navigation patterns within the Platform.
• Login timestamps and geographic location data derived from IP address (country and city level).

2.4 Communications Data

• Content of messages, emails, and live chat transcripts exchanged between you and the 777ez customer support team.
• Feedback and survey responses submitted voluntarily through the Platform.

777ez uses the personal data it collects for the following purposes:

• Account Management: To create, maintain, and administer your 777ez account, process your 777ez login sessions, and enable you to access all Platform features.
• Identity Verification (KYC): To verify your identity, confirm your age (18+ requirement), and comply with anti-money laundering obligations applicable to licensed gambling operators.
• Transaction Processing: To process deposits and withdrawals in PKR via JazzCash, Easypaisa, HBL, UBL, Meezan Bank, and Bank Alfalah, and to maintain accurate financial records.
• Platform Operation: To operate, maintain, and improve the 777ez sports betting and casino services, including cricket betting markets, PSL fixtures, live casino tables, and slot games.
• Customer Support: To respond to your inquiries, resolve account issues, and provide technical assistance through 777ez's 24/7 live chat and email support channels.
• Responsible Gaming: To monitor betting and gaming activity patterns to identify potential problem gambling behaviours and to apply responsible gaming tools such as deposit limits, session timers, and self-exclusion measures.
• Fraud Prevention & Security: To detect, investigate, and prevent fraudulent activity, money laundering, multiple account abuse, and other prohibited conduct on the 777ez Platform.
• Legal Compliance: To comply with applicable legal obligations, regulatory requirements, and lawful requests from competent authorities.
• Communications: To send you transactional notifications, account alerts, and, where you have provided consent, promotional communications about 777ez offers, bonuses, and new features.

777ez processes your personal data on the following legal bases:

• Contractual Necessity: Processing required to perform our obligations under the Terms & Conditions you have accepted, including account creation, transaction processing, and service delivery.
• Legal Obligation: Processing required to comply with applicable laws and regulatory requirements, including KYC, AML (anti-money laundering) verification, and age restriction enforcement.
• Legitimate Interests: Processing necessary for fraud prevention, Platform security, responsible gaming monitoring, and service improvement, where such interests are not overridden by your rights and interests.
• Consent: Where you have given explicit consent, such as for receiving promotional emails or marketing communications from 777ez. You may withdraw such consent at any time by contacting [email protected].

777ez does not sell your personal data to any third party. We may share your data with the following categories of recipients only where necessary and to the extent required:

• Payment Processors: JazzCash, Easypaisa, HBL, UBL, Meezan Bank, and Bank Alfalah, to facilitate PKR deposit and withdrawal transactions on your 777ez account. Each payment provider is subject to their own privacy and data protection policies.
• Identity Verification Providers: Third-party KYC service providers who assist in verifying your identity and age in accordance with our legal obligations.
• Game and Software Providers: Licensed game studios such as Pragmatic Play, PG Soft, and Evolution Gaming may receive anonymised gameplay data necessary to operate their certified games on the Platform.
• Regulatory and Law Enforcement Authorities: Where required by applicable law, court order, or lawful request from a competent regulatory or law enforcement authority.
• Professional Advisers: Legal, accounting, and compliance advisers where strictly necessary and subject to appropriate confidentiality obligations.

The 777ez Platform uses cookies and similar tracking technologies to enhance your experience and support Platform operation. The types of cookies used include:

• Essential Cookies: Required for core Platform functionality including maintaining your 777ez login session, storing account preferences, and enabling secure transactions. These cannot be disabled without impairing Platform functionality.
• Analytics Cookies: Used to collect anonymised data on how users navigate and interact with the 777ez Platform, enabling us to identify areas for improvement.
• Security Cookies: Used to detect fraudulent activity, identify multiple account patterns, and protect the integrity of the Platform.

You may manage non-essential cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the 777ez Platform.

777ez retains your personal data for as long as your account remains active and for a period thereafter as required by applicable legal, regulatory, and operational requirements. Specifically:

• Account registration and KYC data is retained for a minimum of five (5) years following account closure, in compliance with applicable AML and record-keeping obligations.
• Financial transaction records are retained for a minimum of five (5) years from the date of the transaction.
• Customer support communications are retained for a period of three (3) years following the resolution of the relevant matter.
• Where you have requested self-exclusion, your data is retained for the duration of the exclusion period and for a minimum of five (5) years thereafter to prevent re-registration in breach of the exclusion.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with our data destruction procedures.

777ez implements appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, alteration, or disclosure. These measures include:

• SSL/TLS encryption for all data transmitted between your device and the 777ez Platform, including during 777ez login sessions and financial transactions.
• Encrypted storage of sensitive personal data including identity documents and financial account details.
• Access controls limiting employee access to personal data to those with a legitimate operational need.
• Two-factor authentication (2FA) available to all 777ez users to provide an additional layer of account security.
• Regular security assessments and vulnerability testing of the Platform infrastructure.

While 777ez takes all reasonable steps to protect your data, no online platform can guarantee absolute security. You are responsible for maintaining the confidentiality of your 777ez login credentials. If you suspect your account has been compromised, contact [email protected] immediately.

Subject to applicable law, you have the following rights in relation to your personal data held by 777ez:

• Right of Access: You may request a copy of the personal data we hold about you.
• Right to Rectification: You may request correction of inaccurate or incomplete personal data in your 777ez account.
• Right to Erasure: You may request deletion of your personal data where we no longer have a lawful basis to retain it. Note that certain data must be retained to comply with legal obligations and cannot be deleted on request.
• Right to Restriction: You may request that we restrict the processing of your personal data in certain circumstances.
• Right to Object: You may object to processing based on legitimate interests, including direct marketing.
• Right to Withdraw Consent: Where processing is based on consent, you may withdraw consent at any time without affecting the lawfulness of prior processing.

To exercise any of the above rights, please contact us at [email protected] with a clear description of your request. We will respond within thirty (30) days of receipt.

The 777ez Platform is strictly intended for users who are 18 years of age or older. We do not knowingly collect personal data from individuals under the age of 18. If we become aware that a minor has created a 777ez account or provided personal data through the Platform, we will immediately close the account and delete the associated personal data. If you believe a minor is using the 777ez Platform, please contact us at [email protected].

The 777ez Platform may contain references to third-party services such as JazzCash and Easypaisa for payment processing, and licensed game studios for casino and slot content. These third-party services operate under their own privacy policies and terms of service, which are independent of this Policy. 777ez is not responsible for the privacy practices of any third-party service providers. We encourage you to review the privacy policies of any third-party services you interact with in connection with your use of the 777ez Platform.

777ez reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, applicable law, or regulatory requirements. Where changes are material, we will provide notice by displaying a prominent notice on the 777ez Platform or by sending an email to your registered address. The "Last updated" date at the top of this Policy will be revised accordingly. Your continued use of the 777ez Platform following any such changes constitutes your acceptance of the revised Policy.

For any queries, concerns, or requests relating to this Privacy Policy or the handling of your personal data by 777ez, please contact our data team using the following details:

• Email: [email protected]
• Live Chat: Available 24/7 via the 777ez Platform
• Response time: within 6 hours for email queries

Please include your registered 777ez username and a clear description of your privacy-related request to enable us to respond accurately and promptly.